Plaques reminding as much as possible the usual plaques used for trees in parks, mark the invisible trees with humane intended use: invisible birch-tree for dreaming; invisible common oak-tree for deep thoughts; invisible ash-tree for wooing. In this way, the already well-known means of communication, the above mentioned plaque, has been put into a new context. The idea is getting its charm exactly from a trick – by conceptually marking a nothing, we actually generate the imagined trees.

Janko Pavlović

Janko Pavlović (1974) lives and works in Belgrade.

Enrolled at the Faculty of Philosophy, Department of Philosophy (1993) and Department of Psychology (1996). He started to work as a copywriter in the Hominid Studio in 2002 and to deal with concepts in general in the same year. Among his most outstanding engagements is the participation in the exhibition New Serbian Ethics, identity campaign for BELEF 04 and BELEF 06, setting a new corporative image of the Centre Sava (2002) and Cultural Centre of Belgrade - KCB (2007). Since 2005 he has been employed as a copywriter in Synergy Leo Burnett.